xAI· Marketing· New York, NY
UX Designer - Growth/Monetization
Comp$120,000 – $280,000
Classified Tasks (50)
Automate 0%Augment 82%Human-Only 18%
Augment (41)
AI assists, human decides
Design intuitive, high-conversion user journeys that convert curious users into loyal subscribers
creative
Optimize discovery experiences
analytical
Optimize pricing pages and pricing architecture
analytical
Optimize checkout flows
creative
Optimize onboarding flows
creative
Optimize billing interfaces and processes
operational
Optimize upgrade and downgrade paths
creative
Design retention nudges
creative
Design churn prevention experiences
creative
Conduct targeted user research focused on subscription decision points
analytical
Perform funnel analysis
analytical
Run usability testing
analytical
Conduct surveys
analytical
Perform A/B test deep-dives
analytical
Translate research insights into high-impact design decisions
creative
Create user personas for subscription users
analytical
Create journey maps for subscription experiences
creative
Create service blueprints for subscription services
operational
Create growth funnels for subscription acquisition and retention
analytical
Create task flows for subscription-related tasks
creative
Design pricing and billing architecture
technical
Design and prototype discovery/pricing pages
creative
Design and prototype checkout flows
creative
Design and prototype account and billing management interfaces
creative
Design and prototype upgrade paths
creative
Design and prototype retention sequences
creative
Design and prototype win-back experiences
creative
Define technical constraints for subscription and monetization features
technical
Define experiment roadmaps
operational
Operate in continuous discovery and delivery cycles using Agile/Lean methodologies
operational
Run rapid experiments and iterate on designs
operational
Maintain design-system components for all subscription touchpoints in partnership with UI designers
technical
Evolve design-system components to support subscription flows
technical
Measure design impact using qualitative feedback
analytical
Measure subscription conversion rate and iterate designs to improve it
analytical
Monitor churn and implement design changes to reduce it
analytical
Track upgrade and expansion revenue and optimize designs to increase it
analytical
Monitor lifetime value (LTV) and iterate on experiences to improve it
analytical
Measure task success and iterate to improve usability
analytical
Measure NPS/CSAT and use results to inform design changes
analytical
Analyze funnel drop-off and implement improvements to reduce it
analytical
Human-Only (9)
Requires human judgment
Lead end-to-end Growth UX for subscription products and monetization features across web, mobile, and cross-platform surfaces
leadership
Own the end-to-end subscription experience and drive measurable growth for consumer and platform products
leadership
Conduct user interviews
communication
Conduct contextual inquiry
analytical
Collaborate daily with growth, product, and engineering teams to define requirements
communication
Prioritize experiments and feature implementations with stakeholders
leadership
Facilitate design critiques
communication
Lead growth workshops
leadership
Conduct rapid alignment sessions with cross-functional stakeholders
communication
Job description
ABOUT xAI xAI’s mission is to create AI systems that can accurately understand the universe and aid humanity in its pursuit of knowledge. Our team is small, highly motivated, and focused on engineering excellence. This organization is for individuals who appreciate challenging themselves and thrive on curiosity. We operate with a flat organizational structure. All employees are expected to be hands-on and to contribute directly to the company’s mission. Leadership is given to those who show initiative and consistently deliver excellence. Work ethic and strong prioritization skills are important. All employees are expected to have strong communication skills. They should be able to concisely and accurately share knowledge with their teammates. ABOUT THE ROLE: We’re looking for a passionate UX Designer – Growth / Monetization to own the end-to-end subscription experience and drive measurable growth for xAI’s consumer and platform products. You’ll design intuitive, high-conversion journeys that turn curious users into loyal subscribers: optimizing discovery, pricing, checkout, onboarding, billing, upgrades/downgrades, retention nudges, and churn prevention. You’ll work closely with growth leads, engineers, researchers, and revenue stakeholders to turn complex business requirements into elegant, accessible, and delightful experiences that directly impact sign-ups, retention, expansion revenue, and lifetime value. This is an excellent opportunity for a data-driven UX designer who combines deep user empathy, rigorous experimentation, systematic thinking, and hands-on design craft — and who loves both strategic growth discovery and pixel-perfect execution. RESPONSIBILITIES: Lead end-to-end Growth UX for subscription products and monetization features across web, mobile, and cross-platform surfaces Conduct targeted user research (funnel analysis, usability testing, interviews, surveys, A/B test deep-dives, contextual inquiry) focused on subscription decision points and translate insights into high-impact design decisions Create subscription-specific deliverables: user personas, journey maps, service blueprints, growth funnels, task flows, pricing & billing architecture Design and prototype high-conversion flows: discovery/pricing pages, checkout, account & billing management, upgrade paths, retention sequences, win-back experiences Collaborate daily with growth, product, and engineering teams to define requirements, technical constraints, experiment roadmaps, and prioritization Facilitate design critiques, growth workshops, and rapid alignment sessions with cross-functional stakeholders Operate in continuous discovery and delivery cycles (Agile/Lean) with a strong bias toward rapid experimentation and iteration Maintain and evolve design-system components for all subscription touchpoints in partnership with UI designers Measure and iteratively improve design impact using qualitative feedback + core growth metrics (subscription conversion rate, churn, upgrade/expansion revenue, LTV, task success, NPS/CSAT, funnel drop-off, etc.) BASIC QUALIFICATIONS: 3–7+ years of professional UX design experience with a strong emphasis on growth UX, subscription products, SaaS monetization, or consumer subscription apps Strong portfolio demonstrating end-to-end ownership of shipped subscription/growth features — include case studies with clear