Social Marketing Lead, Japan at OpenAI — task breakdown

Social Marketing Lead, Japan | OpenAI Careers ## Social Marketing Lead, Japan Marketing - Tokyo, Japan Apply now(opens in a new window) ## **About the role** We’re hiring a Social Marketing Manager to lead OpenAI’s social presence in Japan across both consumer and business audiences. In this role, you will define how OpenAI shows up in one of our most important international markets—shaping our voice, building locally relevant storytelling, and ensuring we move with speed, quality, and cultural fluency across platforms. You will operate as both a strategic lead and hands-on builder: setting direction while also executing day-to-day work, especially in the early stages of building our Japan social presence. You will partner closely with global and local teams across product, research, communications, and marketing to bring our work to life in ways that resonate deeply with Japan audiences. ## **Key responsibilities** * Lead the development and execution of Japan’s social marketing strategy across priority platforms (e.g., X, Instagram, YouTube, LinkedIn), covering both consumer and business audiences. * Operate as a hands-on social lead, managing day-to-day publishing, editorial planning, copywriting, and rapid response—especially around launches and key moments. * Set up and scale social channels and systems from the ground up where needed, establishing strong foundations for long-term growth. * Translate global priorities, product launches, and brand narratives into locally resonant social storytelling that reflects Japan’s cultural context. * Lead high-visibility moments including product announcements, research updates, and company news—ensuring accuracy, quality, and alignment across teams. * Partner cross-functionally with product, research, communications, marketing, and policy teams to align messaging and navigate nuanced or sensitive topics. * Develop Japan-first content ideas and formats that reflect local platform behaviors, internet culture, and audience dynamics. * Support creator and influencer collaborations, helping shape briefs and ensure content is culturally relevant and high quality. * Monitor Japan social trends and conversations, identifying opportunities to engage, differentiate, or escalate when appropriate. * Define and track performance metrics, continuously optimizing content strategy and execution based on learnings. * Scale social output over time by identifying and managing agency or external partner support. ## **You might thrive in this role if you:** * Have deep experience in social marketing and a strong understanding of the Japan digital and cultural landscape. * Are comfortable operating as both a strategist and an operator, able to move from idea to execution quickly. * Demonstrate strong judgment on tone, nuance, and what resonates (or doesn’t) with Japan audiences. * Can translate complex or technical topics into clear, engaging, and human storytelling. * Have experience working across global and local teams, balancing alignment with local relevance. * Bring a builder mindset and are comfortable creating structure, systems, and momentum in a fast-moving, ambiguous environment. ## **Why this role** This is an opportunity to define how OpenAI shows up in Japan—one of our most important and nuanced markets. You will have real ownership in shaping our social voice, building locally relevant storytelling, and helping the company move with more speed, creativity, and cultural fluency in market. For someone who understands Japan deeply and cares about both internet culture and product storytelling, this role offers rare scope and impact. **About OpenAI** OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an ext

Social Marketing Lead, Japan

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