OpenAI· Marketing· San Francisco
Head of SMB Ads Marketing
Comp$374K – $415K
Classified Tasks (21)
Automate 0%Augment 67%Human-Only 33%
Augment (14)
AI assists, human decides
4. Develop the SMB advertiser segmentation framework and identify priority audiences by business size, industry, sophistication, geography, and growth potential.
analytical
5. Develop positioning and messaging that translates advertising products and self-service tools into clear business outcomes for SMBs.
communication
6. Develop onboarding journeys that drive onboarding completion and first campaign launch.
operational
7. Develop education programs to teach SMBs how to use the ads platform effectively.
communication
9. Design and execute acquisition campaigns to grow the SMB advertiser base.
creative
10. Design campaign treatments and experiments to optimize advertiser activation and repeat spend.
analytical
12. Create scalable lifecycle marketing programs across email, in-product surfaces, education, webinars, and community channels.
operational
13. Partner with Product teams to improve advertiser onboarding flows, campaign creation tools, billing journeys, reporting dashboards, and measurement UX.
operational
14. Build demand generation programs across paid, owned, and partner channels (including agencies) to efficiently grow SMB advertisers.
operational
15. Develop educational content and thought leadership that helps SMBs learn AI-powered marketing best practices.
communication
16. Establish retention and reactivation strategies to improve cohort health, advertiser ROI, and long-term spend growth.
analytical
17. Develop an approach to define when and how higher-value SMBs should transition from self-service to assisted or managed motions.
operational
19. Own core funnel metrics including CAC, activation rate, time-to-first-campaign, repeat advertiser rate, retention, and LTV/CAC efficiency.
analytical
20. Provide customer insights and market feedback to inform roadmap priorities for self-service ad products, tooling, automation, and measurement.
analytical
Human-Only (7)
Requires human judgment
1. Own the end-to-end discovery, evaluation, adoption, and growth process for SMB advertisers on the self-service ads platform.
leadership
2. Define and scale the SMB advertiser marketing strategy across acquisition, activation, retention, expansion, and advocacy globally.
leadership
3. Build the SMB advertiser growth engine from the ground up.
operational
8. Build partner programs, including agency partnerships, to support SMB advertiser acquisition and growth.
leadership
11. Lead self-serve growth initiatives to drive advertiser sign-ups, onboarding completion, first campaign launch, repeat spend, and long-term platform adoption.
leadership
18. Build scaled assisted SMB management and upsell motions.
operational
21. Partner with Sales, Partnerships, Growth, Finance, Data Science, and Operations to create and scale a durable SMB business while maintaining a high-quality advertiser and user experience.
leadership
Job description
Head of SMB Ads Marketing | OpenAI Careers ## Head of SMB Ads Marketing Marketing - San Francisco Apply now(opens in a new window) ## **About the team** OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform. We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels. ## **About the Role** We are hiring a Head of SMB Ads Marketing to define and scale OpenAI’s marketing strategy for small and medium-sized business advertisers globally. This leader will own how SMBs discover, evaluate, adopt, and grow with OpenAI’s advertising platform. This is a highly strategic and hands-on leadership role at the intersection of product marketing, growth marketing, demand generation, lifecycle marketing, and sales enablement. You will build the SMB advertiser growth engine from the ground up—developing segmentation, positioning, onboarding journeys, education programs, partner programs (including agencies), acquisition campaigns, treatments and retention strategies that help millions of businesses unlock value through OpenAI’s self-service ads platform. You will partner closely with Product, Sales, Partnerships, Growth, Finance, Data Science, and Operations to create a durable SMB business that scales efficiently while maintaining a high-quality advertiser and user experience. This role is ideally based in San Francisco, CA, with a hybrid schedule of three days per week in the office. ## **In This Role, You Will:** * Define the end-to-end SMB advertiser marketing strategy across acquisition, activation, retention, expansion, and advocacy for OpenAI’s self-service ads platform. * Build the SMB advertiser segmentation framework, identifying priority audiences by business size, industry, sophistication, geography, and growth potential. * Develop positioning and messaging that translates OpenAI’s advertising products and self-service tools into clear, compelling business outcomes for SMB owners, operators, and marketers. * Lead self-serve growth initiatives that drive advertiser sign-ups, onboarding completion, first campaign launch, repeat spend, and long-term platform adoption. * Create scalable lifecycle marketing programs across email, in-product surfaces, education, webinars, and community channels. * Partner with Product teams to improve advertiser onboarding flows, campaign creation tools, billing journeys, reporting dashboards, and measurement UX. * Build demand generation programs across paid, owned, and partner channels (including agencies) to efficiently grow the SMB advertiser base. * Develop educational content and thought leadership that helps SMBs learn modern AI-powered marketing best practices and become successful advertisers on the platform. * Establish retention and reactivation strategies that improve cohort health, advertiser ROI, and long-term spend growth. * Develop an approach to define when and how higher-value SMBs transition from self-service to assisted or managed motions. * Build scaled assisted SMB management and upsell motions * Own core funnel metrics including CAC, activation rate, time-to-first-campaign, repeat advertiser rate, retention, and LTV/CAC efficiency. * Provide customer insight and market feedback to inform roadmap priorities for self-service ad products, tooling, automation, and measurement. * Hir