Head of Copy & Content, Creative Studio at Anthropic — task breakdown

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. The Creative Studio is Anthropic’s in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes. About the role This role sits at the intersection of brand strategy, creative leadership, and storytelling. You will own the full spectrum of voice, tone, and written creative across both the Anthropic and Claude brands across marketing — web copy, social, product launches, campaigns and more. You will build and grow a team of talented writers and content strategists, and partner closely with fellow Creative Directors to deliver creative work that is not only beautiful and polished, but genuinely moves people. We are looking for a creative leader who brings both rigorous craft and bold creative instinct — someone who can shape how the world understands and relates to AI through the power of language. Responsibilities Define and evolve brand voice Define and continuously refine the voice and tone frameworks for both Anthropic and Claude brands, ensuring they are distinctive, resonant, and appropriate across our many audiences — from developers and enterprise buyers to the general public. Collaborate with marketing strategists and other Creative Directors to ensure voice and tone are deeply integrated across all marketing creative touchpoints and channels. Lead creative strategy and writing Own the creative strategy and writing for marketing campaigns, product launches, web content, social media, video content and more. Define what "raising the bar" means. Push toward creative work that is surprising, precise, and unmistakably human in its intentionality. Build and develop a team Hire, mentor, and grow a team of writers and content strategists with strong voices, strong opinions, and the ability to interrogate outputs relentlessly. Foster a culture of craft, creative ambition, and collaborative excellence. Establish clear creative processes and feedback loops that empower your team to do their best work at speed and scale. Partner across the creative studio Work hand-in-hand with Creative Directors across Product, Enterprise, Web, Video, and Growth to deliver cohesive, world-class creative work across all channels and audiences. Serve as a key creative partner to marketing leadership, contributing to strategy and execution at the highest level. Serve as the connective tissue between human creative vision and AI execution infrastructure — translating strategic intent into prompting frameworks, feedback systems, and quality bars that scale. You may be a good fit if you Have 12+ years of experience in creative leadership, with a strong background in creative strategy, copywriting, and content — ideally in a fast-moving, high-stakes environment. A portfolio that demonstrates both exceptional writing craft and the ability to lead and shape creative vision at scale. Deep experience defining or evolving brand voice and tone, with an intuitive understanding of how language creates emotional connection and trust. Proven track record

Head of Copy & Content, Creative Studio

Classified Tasks (14)

Augment (6)

Human-Only (8)

Job description