Anthropic· Technical Program Management · San Francisco, CA | New York City, NY
Technical Program Manager, Marketing Technology
Classified Tasks (27)
Automate 0%Augment 59%Human-Only 41%
Augment (16)
AI assists, human decides
Design incrementality testing programs, including geo-based experiments, conversion lift studies, and in-platform tests with media partners
analytical
Execute geo-based experiments, conversion lift studies, and in-platform tests with media partners to measure incrementality
operational
Calibrate and validate Marketing Mix Modeling outputs using incrementality testing results
analytical
Design brand lift studies across media platforms to measure awareness, consideration, favorability, and intent
analytical
Execute brand lift studies across media platforms and collect and analyze brand measurement data
analytical
Synthesize measurement results across MMM, brand lift studies, and incrementality testing to produce holistic marketing effectiveness views
analytical
Build reporting frameworks that connect brand health metrics to business outcomes
technical
Support strategic assessments of marketing technology platforms and document findings
analytical
Map dependencies and identify blockers for MarTech and measurement initiatives
operational
Coordinate vendor and agency execution with implementation roadmaps and timelines
operational
Establish operational excellence standards including monitoring, alerting, version control, automated privacy validation, and incident response protocols
technical
Maintain executive visibility into platform initiatives through reporting, updates, and reviews
communication
Identify and prioritize AI-powered automation opportunities for marketing operations with Marketing leadership
analytical
Support deployment and implementation of AI-powered automation solutions for marketing workflows
technical
Track, measure, and report automation impact and ROI to leadership and cross-functional teams
analytical
Socialize successful automation case studies and best practices within Marketing and across the broader organization
communication
Human-Only (11)
Requires human judgment
Lead end-to-end program management for MMM proof-of-concept execution and transition to production operations
leadership
Orchestrate complex cross-functional initiatives spanning vendor partnerships, data infrastructure, experimentation design, and stakeholder alignment
leadership
Coordinate activities between Data Science, Growth Marketing, Brand Marketing, Product, Engineering, Data Infrastructure, Privacy, Finance, and external partners
communication
Translate business strategy into technical execution plans for performance and brand measurement programs
leadership
Facilitate cross-functional evaluation and drive stakeholder alignment on build-vs-buy decisions
leadership
Serve as primary contact for vendors and agencies and manage day-to-day communications
communication
Manage vendor and agency relationships, conduct business reviews, and oversee contractual deliverables
operational
Collaborate with Legal and Security on vendor reviews, compliance, and risk assessments
operational
Establish governance frameworks, quality standards, validation processes, and monitoring mechanisms for automated marketing workflows
operational
Build sustainable operating models for ongoing automation maintenance and continuous improvement
operational
Plan and lead strategic assessment and migration of measurement infrastructure to new platforms
leadership
Job description
About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the Role As a Technical Program Manager for Marketing Technology, you will lead our Marketing Mix Modeling (MMM), incrementality testing, brand measurement, and marketing data infrastructure programs. You'll orchestrate complex, cross-functional initiatives spanning vendor partnerships, data infrastructure, experimentation design, and stakeholder alignment to build world-class marketing measurement capabilities for Anthropic's growth. You'll serve as the central coordinator between Data Science, Growth Marketing, Brand Marketing, Product, Engineering, Data Infrastructure, Privacy, Finance, and external partners including MMM vendors, media platform partners, and agencies. This role requires someone who can navigate technical complexity, drive alignment across diverse stakeholders, and translate between business strategy and technical execution across both performance and brand measurement. As the program lead for our measurement infrastructure, you'll be responsible for delivering our MMM proof-of-concept, establishing ongoing experimentation frameworks, designing and executing brand lift studies, leading the strategic assessment and migration of infrastructure, and building the operational foundations that enable data-driven marketing investment decisions at scale. Responsibilities: Marketing Measurement Intelligence : Lead end-to-end program management for MMM proof-of-concept execution, and transition to production operations. Design and execute comprehensive incrementality testing programs including geo-based experiments, conversion lift studies, and in-platform tests with media partners to calibrate and validate MMM outputs. Lead brand lift study design and execution across media platforms to measure awareness, consideration, favorability, and intent. Synthesize measurement results across MMM, brand lift, and incrementality testing for holistic marketing effectiveness views, building reporting frameworks that connect brand health metrics to business outcomes. MarTech Infrastructure & Vendor Management: Support strategic assessments of marketing technology platforms, facilitating cross-functional evaluation and driving stakeholder alignment on build-vs-buy decisions while mapping dependencies and identifying blockers. Serve as key contact for vendors and agencies, managing relationships, business reviews, and coordinating execution with implementation roadmaps. Establish operational excellence standards including monitoring, alerting, version control, automated privacy validation, and incident response protocols while maintaining executive visibility into platform initiatives and working with Legal and Security on vendor reviews. Marketing Workflow Automation : Partner with Marketing leadership to identify, prioritize, and support deployment of AI-powered automation solutions for marketing operations. Establish governance frameworks, quality standards, validation processes, and monitoring mechanisms for automated marketing workflows. Build sustainable operating models for ongoing automation maintenance and continuous improvement. Track and measure automation impact to demonstrate ROI to leadership and cross-functional teams. Act as a center of excellence to socialize successful automation stories within Marketing to the broader Anthropic organization. You May Be a Good Fit If You: <