Anthropic· Sales· London, UK
EMEA AE Lead, Beneficial Deployments
Classified Tasks (19)
Automate 0%Augment 53%Human-Only 47%
Augment (10)
AI assists, human decides
Design and execute sales strategies tailored to nonprofit budget cycles, grant timelines, foundation giving patterns, and varying regulatory environments
analytical
Establish team structure, define hiring priorities, and implement operational processes for scaling the regional sales organization
operational
Engage and educate decision-makers and stakeholders about Claude
communication
Guide customer adoption and implementation to help EMEA customers succeed with Anthropic
operational
Navigate federated organisational structures, EU/UK regulatory requirements, and diverse funding mechanisms
analytical
Gather feedback from EMEA nonprofit and education users to inform product roadmaps
analytical
Provide insights on regional requirements such as data sovereignty, language support, and compliance needs
analytical
Continuously refine the EMEA sales methodology and incorporate learnings into the sales playbook
operational
Support both inbound and outbound customer engagement efforts
operational
Define and adjust evolving vertical priorities and strategies as the team learns and the remit shifts
leadership
Human-Only (9)
Requires human judgment
Build and lead a foundational regional sales team to drive Claude adoption across mission-driven organisations in EMEA
leadership
Secure strategic partnerships with nonprofits, foundations, INGOs, educational institutions, and social enterprises across the EMEA market
leadership
Win new business and drive revenue within EMEA mission-driven organisations
operational
Close complex enterprise deals personally while supporting team growth
leadership
Navigate complex multi-stakeholder ecosystems to reach decision-makers
communication
Build consensus across stakeholder groups including INGO executive teams, foundation programme officers, university leadership, trustees, executive directors, and IT departments
leadership
Develop and maintain relationships with key EMEA ecosystem players, including nonprofit networks, education networks, and implementation partners
communication
Operate autonomously across time zones while maintaining alignment with global strategy
operational
Develop partnerships in emerging markets, including Africa and India, to scale social-impact initiatives
communication
Job description
About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. As the EMEA AE Lead, Beneficial Deployments at Anthropic, you'll build and lead a foundational sales team driving Claude adoption across mission-driven organisations in Europe, the Middle East, and Africa. You'll leverage your consultative sales expertise and passion for social impact to secure strategic partnerships with nonprofits, foundations, INGOs, educational institutions, and social enterprises across the EMEA market. This is a player-coach role requiring someone who can personally close complex deals while building a high-performing regional team. You'll operate with significant autonomy across time zones while maintaining tight alignment with global strategy. Our team and verticals are evolving rapidly—the ideal candidate thrives in ambiguity, is energised by building from scratch, and can flex across changing priorities as we learn what works. The ideal candidate brings deep experience in the EMEA nonprofit or social impact technology landscape, established relationships with mission-driven institutions, and a proven track record of building teams that drive revenue and mission impact simultaneously. Role Focus This role will lead EMEA sales efforts across Beneficial Deployments verticals, which currently include: Nonprofits & Foundations: INGOs, charitable trusts, foundations, and social enterprises across Europe, Middle East, and Africa. Navigate federated organisational structures, EU/UK regulatory requirements, and diverse funding mechanisms. Education: Educational institutions, EdTech organisations, and learning-focused nonprofits working to expand access and improve outcomes. Emerging Markets: Partnerships in Africa and India with organisations driving social impact at scale. Note: Verticals and priorities may evolve as the team learns and grows. We're looking for someone comfortable with a shifting remit who can help shape what this role becomes. Responsibilities Win new business and drive revenue for Anthropic within EMEA mission-driven organisations. Navigate complex multi-stakeholder ecosystems to reach decision-makers, educate them about Claude, and help them succeed with Anthropic Build and lead a regional team supporting EMEA customers, both inbound and outbound. Establish team structure, hiring priorities, and operational processes for scaling—while rolling up your sleeves to close deals yourself Design and execute innovative sales strategies tailored to diverse EMEA contexts: nonprofit budget cycles and grant timelines, foundation giving patterns, and varying regulatory environments across jurisdictions Navigate complex stakeholder ecosystems including INGO executive teams, foundation programme officers, university leadership, trustees, executive directors, and IT departments to build consensus Develop and maintain relationships with key EMEA ecosystem players: nonprofit networks (Bond, NCVO, European Foundation Centre), education networks, and implementation partners Inform product roadmaps by gathering feedback from EMEA nonprofit and education users. Provide insights on regional requirements including data sovereignty, language support, and compliance needs Continuously refine the EMEA sales methodology by incorporating learnings into playboo